On June 22, the 14^th “World Brand Conference” hosted by the World Brand Lab was held in Beijing. Ansteel brand ranked the 55^th place on the list of China Top 500 Most Valuable Brand 2017 with the brand value of 57.055 billion yuan, one place higher than last year. Its brand value is 12.337 billion yuan higher than that of last year, listing the first place among steel enterprises.

Since 2016, facing the severe market situation, Ansteel Group adjusted development layout, industry structure and product structure, greatly promoted the governance of loss-making enterprises, built differentiation management and control system and carried out innovation driving development strategy, thus the production and operation situation gets better. Meanwhile it strengthens external publicity and exhibition, which makes Ansteel’s brand image further improved. In the analysis report of China Top 500 Most Valuable Brands 2017 issued at the World Brand Conference, the World Brand Lab evaluated Ansteel brand value 57.055 billion yuan, 50.922 billion yuan higher than 6.133 billion yuan first evaluated in 2004.